American Alternative Assets is a leading US-based precious metals company, specializing in retirement-focused investments, using IRS-approved gold and silver investments, held inside tax-advantaged self-directed IRAs.
Offering friendly professional guidance, flat-rate vault storage, and a lifetime buy-back guarantee – this full-service company provides Americans with an easy and cost-effective route to hedge against inflation, debt, and market instability.
Known for integrity and their concierge approach, American Alternative Assets takes the complexity out of precious metals investing by offering seamless IRA rollovers, secure delivery, and educational support at every step of the way.
With strong conservative values, transparent pricing, and excellent customer service, they help everyday Americans protect, preserve, and prosper through physical metals ownership.
Company Overview
Founded in 2022, American Alternative Assets is based in Woodland Hills, California, and operates nationally across the United States.
Their core mission is to empower Americans to diversify retirement holdings and insulate their savings from fiscal mismanagement and government overreach. The company’s team handles everything – from rollover logistics to depository coordination – and all with concierge-level attention to detail.
Clients can schedule free one-on-one consultations with an IRA specialist to explore how precious metals fit into their portfolio. These calls are offered without pressure or obligation, and allow American Alternative Assets to tailor solutions based on each customer’s financial goals.
Whether opening a Gold IRA, placing a direct bullion order, or storing metals in secure IRS-approved vaults, investors benefit from clear communication, no hidden fees, and long-term service.
An additional advantage is the lifetime buy-back policy – which ensures liquidity and offers clients a reliable way to exit or rebalance their position at any time.
Transactions are of course fully IRS compliant, insured, and secured within a highly regulated framework – giving investors absolute confidence from start to finish.
Available Products & Services
American Alternative Assets offers premium investment-grade precious metals and storage solutions tailored to wealth preservation.
American Alternative Assets – Fast Stats:
Metals Selection: 81%
Metals Premium: 97%
Storage Costs: 96%
Shipping Costs: 95%
Customer Care: 97%
Overall: 93%
Gold & Silver Investment Products
Gold & Silver Coins: AAA offers IRA-eligible coins from the U.S. Mint, Royal Canadian Mint, and other leading sovereign issuers. These include American Eagles, Canadian Maples, and other globally recognized bullion.
Gold & Silver Bars: Investment-grade bars from refiners like Valcambi are available in various weights. All are IRA-compliant and meet purity requirements under IRS guidelines.
IRA-Approved Metals: Every product is vetted for compliance, liquidity, and suitability within self-directed retirement plans. View Products Available
Personalized Consultations
American Alternative Assets provides complimentary phone consultations to discuss rollover options, tax advantages, and account structure. Their team works at your pace – whether you’re transferring a 401(k), opening a new SDIRA, or simply exploring physical metals for the first time.
It’s an excellent opportunity to get your questions answered clearly and without obligation or any pressure. Book Your Free Call
Gold IRAs & Retirement Accounts
American Alternative Assets specializes in helping clients roll over their IRAs, 401(k)s, 403(b)s, and other qualified retirement accounts into self-directed IRAs that can hold physical gold and silver.
All setup, custodian communication, and compliance paperwork is handled by their team. Clients benefit from potential tax advantages and long-term hedging, with no hidden fees and a flat annual storage cost.
Insured Delivery: For direct purchases, American Alternative Assets offers discreet, insured shipping to your home or business, fully tracked and signed for.
Secure Vault Storage: For IRA and long-term holdings, all metals are stored at IRS-approved depositories such as Delaware Depository, fully insured and segregated under the client’s name.
Download Your Free Investment Guide
The company’s free investor kit walks you through the basics of Gold IRAs, tax savings, rollover mechanics, and portfolio protection strategies. It’s designed to empower new investors and educate experienced ones alike.
Available for immediate download — no purchase required. Download Guide
At American Alternative Assets, we’re proud to be a preferred precious metals dealer, with an enduring legacy of helping clients safeguard their savings and retirement funds through self-directed IRAs. Our work over the years has instilled trust and confidence in our customers, and we’re pleased to share that 30% of our new business comes from referrals, a testament to our enduring client relationships.
Whether you’re considering rolling over retirement assets into a Precious Metals IRA, or planning to purchase gold and silver directly, our specialists are committed to guiding you through every step of the process. We focus on long-term relationships with our clients, providing continuous support and personalized advice tailored to your unique needs.
As a privately held firm that specializes in wealth and asset protection, our commitment to transparency, integrity, and high ethical standards has earned us an A+ rating and accreditation from both the Better Business Bureau and the National Ethics Association.
Our emphasis on quality customer service, combined with our dependable expertise, has led to an ever-growing family of satisfied clients. At American Alternative Assets, we don’t just facilitate investments, we foster lifelong partnerships rooted in trust and mutual success.
Company established: 2022 Employees: 50-100 BBB rating: A Other online reviews: A+ Bullion.Directory rating: A+
Corporate Details
American Alternative Assets is a privately held precious metals company specializing in wealth preservation and retirement diversification, located in Woodland Hills, California.
Management Team:
Founder & CEO: Shanon Davis
Co-founder & COO: Shaun Bull
Industry Awards / Accreditations
National Ethics Association – A+ Accredited
Trustpilot – 5-star
Better Business Bureau – Accredited Business (Rating A)
Featured on Just the News, Real America’s Voice, and VDH
Company Alerts
We are not aware of any alerts concerning this company.
Inventory, Shipping & Offers*
Metals Offered: Gold and Silver Brands Offered: Premium investment-grade brands Pricing: Competitive with price-match promise
Local Pickup: Domestic Shipping: Free, fully insured Metals Vaulting: Flat-fee IRA storage ($190/year)
Special Offers and Promotions
Free investor kit with no-cost consultation
Complimentary home safe on qualifying purchases
Lifetime buy-back guarantee on all metals sold
Flat-rate IRA storage (no asset-based fees)
Website Overview
Website Product & Investment Information
American Alternative Assets’ website contains a very useful range of educational materials including downloadable guides, calculators (e.g. RMD, Hidden Cost), up-to-date market news, analysis and blog posts focused principally on retirement planning and precious metals investment for wealth protection.
Content is mainly geared toward helping new investors understand the hedging, diversification and tax advantages of self-directed IRAs holding physical metals.
Website Usability
The site is easy to navigate, responsive across devices, and uses clear CTAs. Font size and contrast are very reader friendly, and all major services are well organized under main menu tabs.
Their design is more conventional than flashy, which is a perfect match for their target market, and offers a focus on clarity and trust.
American Alternative Assets Reviews
American Alternative Assets are accredited by the Better Business Bureau, hold an A+ ethics rating from the National Ethics Association, and have been featured on trusted outlets including Real America’s Voice, Just The News, and interviews with Victor Davis Hanson.
Customer reviews are overwhelmingly positive across consumer review platforms like Trustpilot, and Google, often citing professionalism, patience, and ease of account setup.
The company scores a 5-star average on Trustpilot, an “A” rating with the BBB, and an A+ with the National Ethics Association. Many reviewers are first-time IRA investors praising the company’s patient onboarding and responsive customer care.
Better Business Bureau (BBB): A Business Consumer Alliance: N/R NEA Ethics Rating: A+
If you’ve already worked with American Alternative Assets, please leave your own review using the “Reviews” tab above. Your feedback is always appreciated and helps other Bullion.Directory visitors make informed decisions.
Complaints
Bullion.Directory recommends contacting American Alternative Assets directly for resolution of any concerns: by using their freecall number on (888) 503-1553 or by email at customercare@americanalternativeassets.com
Download Your Free Investment Guide
The company’s free investor kit walks you through the basics of Gold IRAs, tax savings, rollover mechanics, and portfolio protection strategies. It’s designed to empower new investors and educate experienced ones alike.
Available for immediate download — no purchase required. Download Guide
When doing business with American Alternative Assets - please say you saw them in Bullion.Directory.
Read or add American Alternative Assets reviews and ratings using the "reviews" tab above.
All American Alternative Assets details are believed to be correct at the time of listing. Please report errors here.
Who Were Voted Our 5 Best Gold IRA Companies?CLICK HERE
Videos
How to Set Up a Gold IRA Without Triggering Taxes
One wrong move could cost you thousands. If you set up your Gold IRA the wrong way, you could trigger penalties, tax bills, and delays that are nearly impossible to fix. But with the right steps and trusted guidance, it's simple, secure, and fully IRS-compliant.
Your 401(k) Could Be in Danger — Here’s How to Protect It
The financial playbook is being rewritten, and most Americans won’t realize it until it’s too late. Will you be ready?
The Hidden Tax Advantages of Buying Gold Inside Your Retirement Plan
Think gold is taxed like stocks or real estate? Think again. When you buy physical gold inside your retirement plan, the IRS treats it very differently — and that difference could save you thousands in taxes.
8 reviews for American Alternative Assets
5 out of 5
Donald – :
all good gave me good advice I would recommend
5 out of 5
Deirdre – :
I wanted to buy metals but was lost when it came to getting truthful answers and I tried a few companies first but something always felt a little ‘off’ but this was not the case when I came here very good and straight forward people
5 out of 5
Gerrit Green – :
It is just a real and honest pleasure to work with this company
I can’t say enough about this team of professionals. They hear me each time I have a special request and seem to always help me figure out my best course of action. I have done many transactions with them and will continue to sing praises into the far distant future.
5 out of 5
D Lovell – :
Choosing to diversify into metals felt like the right move for me, but I needed guidance and a team patient enough to work through my initial hesitation. Thankfully, I found exactly that. I received a solid education on the metals market, including numismatics, bullion, the role of different mints, and the timing of purchases.
I couldn’t be more pleased with the level of service, attention, and quality of products I received. Huge thanks to Michael and Randy for their outstanding support!
5 out of 5
M.P. – :
An absolute pleasure to work with such a great team. They were all friendly, informative, and genuinely helpful. Many thanks to Randy Ashburn for making the experience so smooth!
5 out of 5
Dean – :
Investing in precious metals requires guidance and trusted expertise and I found both with American Alternative Assets. More than just advice, I found a team I genuinely trust and consider friends. I’m looking forward to doing more business with them in the future.
I have to give a heartfelt thanks to Walter, Travis, and Kevin for their dedication, professionalism and integrity throughout the entire process.
5 out of 5
David – :
They have a very good team of people working for them.
5 out of 5
Olene Fisher – :
I approached the idea of diversifying my retirement with precious metals with great caution, and my experience with American Alternative Assets, particularly with a representative who had over 30 years in the industry, was beyond reproach. Before deciding on American Alternative Assets, I conducted extensive research and had numerous conversations with various companies. Yet, it was only American Alternative Assets that could thoroughly answer my complex questions and alleviate my concerns about my unique situation. Many firms seemed primarily focused on the financial aspect, but American Alternative Assets showed genuine interest in my well-being, leading me to choose them confidently.
For full legal policies including GDPR click the button below
COOKIE POLICY: This site uses cookies to improve our user experience. By using this website you agree to accept cookies in line with our cookie policy.
INVESTMENT DISCLAIMER: Material provided on the Bullion.Directory website is strictly for informational purposes only. It is not intended as investment advice and must not be relied upon as such. Precious metals carry risk and investors requiring advice should consult a properly qualified advisor. Bullion, investment gold, and precious metal markets are unregulated markets, not covered by the Financial Conduct Authority with no requirement for registration under FCA rules.
FTC DISCLOSURE: In the interests of full transparency we are obliged to state "the operators of this website receive direct financial compensation from Augusta Precious Metals, American Bullion, American Hartford, Birch Gold, Bullion Vault, GoldBroker.com, Goldco, The Royal Mint and Silver Gold Bull. Not all content on this website, including positive reviews of these companies and other information, will always be independent or neutral", however strict company policy demands compensation does not influence user submitted ratings and reviews.
Donald – :
all good gave me good advice I would recommend
Deirdre – :
I wanted to buy metals but was lost when it came to getting truthful answers and I tried a few companies first but something always felt a little ‘off’ but this was not the case when I came here very good and straight forward people
Gerrit Green – :
It is just a real and honest pleasure to work with this company
I can’t say enough about this team of professionals. They hear me each time I have a special request and seem to always help me figure out my best course of action. I have done many transactions with them and will continue to sing praises into the far distant future.
D Lovell – :
Choosing to diversify into metals felt like the right move for me, but I needed guidance and a team patient enough to work through my initial hesitation. Thankfully, I found exactly that. I received a solid education on the metals market, including numismatics, bullion, the role of different mints, and the timing of purchases.
I couldn’t be more pleased with the level of service, attention, and quality of products I received. Huge thanks to Michael and Randy for their outstanding support!
M.P. – :
An absolute pleasure to work with such a great team. They were all friendly, informative, and genuinely helpful. Many thanks to Randy Ashburn for making the experience so smooth!
Dean – :
Investing in precious metals requires guidance and trusted expertise and I found both with American Alternative Assets. More than just advice, I found a team I genuinely trust and consider friends. I’m looking forward to doing more business with them in the future.
I have to give a heartfelt thanks to Walter, Travis, and Kevin for their dedication, professionalism and integrity throughout the entire process.
David – :
They have a very good team of people working for them.
Olene Fisher – :
I approached the idea of diversifying my retirement with precious metals with great caution, and my experience with American Alternative Assets, particularly with a representative who had over 30 years in the industry, was beyond reproach. Before deciding on American Alternative Assets, I conducted extensive research and had numerous conversations with various companies. Yet, it was only American Alternative Assets that could thoroughly answer my complex questions and alleviate my concerns about my unique situation. Many firms seemed primarily focused on the financial aspect, but American Alternative Assets showed genuine interest in my well-being, leading me to choose them confidently.